Social Media and Digital Marketing Training

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Digital Marketing Overview

SEO – Search Engine Optimization

Google AdWords – Search Engine Marketing Display Advertising

Google My Businesss – Connecting your business with local customers

Inbound Digital Marketing Concepts and Implementation

Video Marketing – YouTube

Facebook & LinkedIn Advertising

Google Analytics – Track your success

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Introduction

INTRODUCTION

This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.

This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Course Objectives

COURSE OBJECTIVE

Create and/or improve a strategy for measuring and improving digital media effectiveness

Review current approaches and identify areas for improving performance

Search Engine Optimization (SEO)

Pay Per Click (PPC) Advertising including Google AdWords, LinkedIn Ads, Facebook and Instagram Ads

Social media marketing tips and tools for Facebook, Twitter, Instagram, Blogging, etc.

Online advertising including ad networks and behavioral targeting

Optimizing website and blog content and copy

Digital Marketing Strategy and Planning

Duration & Learning Level

Learning Level:

Intermediate

Duration:

2 days

Day 1- Digital Marketing - Overview

A brief overview about digital marketing and all relevant set of activities:

Search Engine Optimization
Local SEO – Google My Business
Search Engine Marketing – Google AdWords
Display Advertising – Contextual ,Behavioral, Targeted
Google AdWords
Facebook, LinkedIn, YouTube
Content Marketing & Blogging
Social Media Marketing
Lead Generation
Marketing Offer – Attractive / Relevant Offer
Landing Page – Offer’s details with form
Conversion Page – Thank you page
Email Marketing – using icontact.com
How Search Engine works?
Google’s Algorithms
21 SEO Tips that every website owner, designer, blogger and content writer need to know!
Keyword Research
Creating Content Hierarchy first!
Google Suggest
Related Searches
Google Keyword Planner
Keyword Tools
Google Trends – Finding Search Trends | Most Search Terms
How to translate keywords?
Organizing the keywords
Writing Headlines (Page Titles) with examples
Writing Summary (META Descriptions) with examples
META Keywords are no more!
Optimizing Page Content
What is keywords stuffing?
Optimizing Page Content (body)
Structuring the Content
SEO-friendly Domain Name
SEO-friendly URL Structure
Internal Linking – Site Navigation
How Google reads our pages?
Localized SEO
Website Speed Testing
Backlinks – the latest trends
Who is linking to us? Fixing bad links
Social Media Links
Manual Sharing
Social Media Sharing
SEO & PR
Users’ Engagement
Links to Related Stories
Enabling site search feature
Bounce Rate & Visits’ Duration
Self-hosted Blog

Day 2: Google AdWords

Setting up Google AdWords Campaigns – that avails high ranking at low cost:

Content Structuring
Understanding Quality Score
Finding and selecting the right Keywords
Keywords Matching Options
Campaign Setup procedure
Ads and Ad Groups
Organizing Ad Groups
Creating Effective Ads
Optimizing Landing Pages
Bid Management
Negative Keywords
Analytics – Measure and fine-tune
Remarketing Campaigns – How to configure, Setup and Monitor them?
YouTube Video Ad Campaigns
Google Analytics
Social Media Marketing – Strategies, Tips & Tools:
Overview and some brief statistics
Social Media Marketing Strategy
Setting up Social Media Goals
Be Selective. Start Slow!
Find out where your targeted people connect
Popular Social Media Networks
KnowEm – Check Social Media Username Availability
Knowing your Audience
Google Alerts – Monitoring your brands, competitions, and industry trends using
TweetDeck – a monitoring tool similar to Google Alerts for Twitter
Hashtags – Best Practices & Tools
Facebook / Instagram / LinkedIn
Setting up a Facebook Business Page
Facebook Graph Search – SEO for Facebook
Promoting your Page
Boost Post
Facebook/Instagram Advertising using Facebook Ads Manager
Remarketing/Retargeting using Facebook Custom Audiences
LinkedIn Advertising: Text Ads | Sponsored Content
Content Marketing/ Posting Strategy – Great content, perfect timings & ideal frequency / Implementing Social Media / Engaging your Audience
Self-hosted Blogging – Tips & Tools
Lead Generation
Content Curation
Search Trends and finding relevant questions to be answered
Tips to write social media updates
Social Follow & Social Sharing Tools
Social Media Plugins to be incorporated with your website
Daily 80-minute Social Media Plan
Measuring Success
Fans, Likes, Comments & Share
Track performance using Google Analytics

Exam & Certificate

Target Group

1. How do I enroll/register for the training course?

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